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5 Best-Practices for Boosting your eCommerce Email Open Rates

Hitting that “inbox zero” is  a personal goal we can all relate to. But as an eCommerce marketer, it’s a real pain! You send 100,000 emails, and on average, only 16.7% of them get opened. Forget email open rates; getting your audience to read your content, let alone to click through, and make a purchase, […]

Next generation of personalized messages

Personalization 2.0: How the Best Online Retailers Are Winning With Personalization

In today’s online retail environment, it is hard to overemphasize the importance of personalization as a means to improving shopper experience, which in turn helps increase customer lifetime value. When done right, personalization creates a user-centric experience, leading to more meaningful and effective interactions throughout the customer journey. Personalics recently hosted a live webinar detailing […]

Using Better Subject Lines For Ecommerce Email Marketing Software

Using Better Subject Lines For Ecommerce Email Marketing Software

There’s no question that email has remained one of the most viable and effective types of marketing tools that businesses can utilize online. It’s remained viable throughout decades, even as social media marketing gets more and more attention. But we’ve noticed that many who are using ecommerce email marketing software often don’t understand just how […]