The omni-channel experience is most relevant to our current market because it dynamically interplays channels and brands, in order to maximize navigation and efficiency for users. This creates a seamless and consistent experience across all channels of the brand.
Although the two terms—cross-selling and upselling—are often used interchangeably, there are subtle differences that are essential to recognize so your business can implement them effectively.
Most of your email subscribers are not opening your newsletters. 30%, 50%, 70%, even as high as 90% of your subscribers are not reading your newsletters. You are not alone. Before we get into the Facebook marketing and cross channel solution. Let’s understand why email open rates are declining. This happens for a variety of reasons: […]
In today’s online retail environment, it is hard to overemphasize the importance of personalization as a means to improving shopper experience, which in turn helps increase customer lifetime value. When done right, personalization creates a user-centric experience, leading to more meaningful and effective interactions throughout the customer journey. Personalics recently hosted a live webinar detailing […]
Building a great online storefront and strong web presence is an obvious step for any business looking to thrive in today’s marketplace. But what are you doing to enhance your success even further? One thing that could be improved for many is the wishlist and how you leverage it to increase conversions. A wishlist is […]
For many businesses and marketing professionals, the primary focus of their efforts is to generate leads and then turn those potential customers into conversions. But what happens after a customer or client has made a purchase? It’s just as important to turn that conversion into a lifetime customer, right? But a surprising number of online […]
Online marketing is more than just the future – it’s also the present. In fact, more people are shopping online than ever before, and the numbers keep increasing. But for many online marketers, certain aspects of a marketing plan still aren’t being utilized to their fullest. One area that we’ve found needs a closer look […]
There’s no question that email has remained one of the most viable and effective types of marketing tools that businesses can utilize online. It’s remained viable throughout decades, even as social media marketing gets more and more attention. But we’ve noticed that many who are using ecommerce email marketing software often don’t understand just how […]
As social media has increased its dominance in the online landscape, it’s easy for people to write off email as being a dead marketing tool. But as always, the death of email is far, far away. Over half of the world’s population uses it, and on average it still brings back an average of 4,300% […]