Mark Twain once said, “I didn’t have time to write a short letter, so I wrote a long one instead.” This applies to most marketing strategies, whereas much planning is put into keeping messages clear and concise, tailored to the needs and wants of target audiences. But who is your target audience? Who is your […]
Everyone’s looking for a “good deal”. But how do you measure it? How do you measure a “good deal”? Is it by net sales? Profits? The traffic it brings to your website? One common metric or “KPI” is conversion rate. A conversion rate, by definition, is the percentage of users who take action on your […]
Hitting that “inbox zero” is a personal goal we can all relate to. But as an eCommerce marketer, it’s a real pain! You send 100,000 emails, and on average, only 16.7% of them get opened. Forget email open rates; getting your audience to read your content, let alone to click through, and make a purchase, […]
The omni-channel experience is most relevant to our current market because it dynamically interplays channels and brands, in order to maximize navigation and efficiency for users. This creates a seamless and consistent experience across all channels of the brand.
Although the two terms—cross-selling and upselling—are often used interchangeably, there are subtle differences that are essential to recognize so your business can implement them effectively.
Most of your email subscribers are not opening your newsletters. 30%, 50%, 70%, even as high as 90% of your subscribers are not reading your newsletters. You are not alone. Before we get into the Facebook marketing and cross channel solution. Let’s understand why email open rates are declining. This happens for a variety of reasons: […]
In today’s online retail environment, it is hard to overemphasize the importance of personalization as a means to improving shopper experience, which in turn helps increase customer lifetime value. When done right, personalization creates a user-centric experience, leading to more meaningful and effective interactions throughout the customer journey. Personalics recently hosted a live webinar detailing […]
Building a great online storefront and strong web presence is an obvious step for any business looking to thrive in today’s marketplace. But what are you doing to enhance your success even further? One thing that could be improved for many is the wishlist and how you leverage it to increase conversions. A wishlist is […]
For many businesses and marketing professionals, the primary focus of their efforts is to generate leads and then turn those potential customers into conversions. But what happens after a customer or client has made a purchase? It’s just as important to turn that conversion into a lifetime customer, right? But a surprising number of online […]