Your company relies on a lot of different things to succeed, and one that you can’t overlook is your marketing efforts. Today, the use of email marketing personalization software can help businesses develop the best strategies and reach the best possible results with their marketing – but understanding why and how to get the most […]
When it comes to attracting customers or clients and then keeping them for years, there are a lot of different tricks that can be used in a marketing push. One of the big ones over the last decade or two has been the utilization of a ‘free’ marketing push. What are we talking about here? […]
Your email marketing campaign is incredibly important to your business. Email remains one of the single most effective types of digital marketing, and today the majority of businesses still report that their email campaigns are vital for their overall marketing success. But are you getting everything you should in terms of customer lifetime value? Are […]
Your relationship with customers is one of – if not THE – single most important thing to remember for your company. After all, no matter how great your employees or how perfect your marketing plan might seem, they mean very little without a good relationship with customers. Building loyalty from your clients and customers can […]
There’s no getting around it, the Internet has had a gigantic impact on the way people shop for goods. The convenience of buying things and having them delivered straight to your front door is too enticing to pass up, especially for smaller towns that don’t have access to larger, regularly stocked specialist retail items. It might be easier than ever for someone in a rural mid-west town to go to a big box store to buy a TV, but for artisanal goods that come from a charming specialist in New England, online shopping is the only way to go.
As with most things where science and technology get involved, the use of software in marketing can make things a lot easier, more efficient, and more convenient for people who are doing work. But, they cannot actually do the work for you. There still needs to be a human mind, setting goals for itself, and working towards those goals for success to come. And the same is true in the world of marketing.
The current trends in personalized email marketing software are simple and easy to understand. Software looks primarily at what people are doing on any given website, and extrapolates interest based on browsing or purchasing behavior.
Personalized email marketing software is a fantastic advance in both technology and marketing that benefits everyone, both business and consumer alike. It’s one of the few ways that a business can see exactly what a user was looking at, and it means that when a user receives an email with a notice about products, those products are actually specific and relevant to what they are interested in. Everybody wins.
Apple is an acknowledged master at creating an iconic sensory experience that communicates its brand without any words or even a logo. Even a five year-old can pick out an iPhone from a retail display. Apple unifies the design elements of the device with the design of the package into a ‘whole’ experience that is greater than the sum of its parts – which, in turn, reinforces the Apple brand. Apple does it by ditching conventional package design practices and giving as much attention to the customer experience before the device is turned on as the company does to the user experience after hitting the ‘on’ switch.