Persona Marketing When it comes to marketing, you strive to meet every customer’s wants and needs. As favorable as that would be, it’s not realistic. Enter Persona Marketing: a method of creating comprehensive profiles that describe key segments of your consumer base. By grouping customers into certain “types,” you as a marketer can better understand […]
Category: Behavioral Segmentation
Demographics vs Psychographics Consumer demographics answer surface-level questions about a company’s customers. It tells who is buying the product and includes information like age, gender, marital status, income level, etc. While this kind of information is important, it is not enough to capture the audience’s attention. Psychographics are much deeper and more insightful. They evaluate […]
Most of your email subscribers are not opening your newsletters. 30%, 50%, 70%, even as high as 90% of your subscribers are not reading your newsletters. You are not alone. Before we get into the Facebook marketing and cross channel solution. Let’s understand why email open rates are declining. This happens for a variety of reasons: […]
Your email marketing campaign is incredibly important to your business. Email remains one of the single most effective types of digital marketing, and today the majority of businesses still report that their email campaigns are vital for their overall marketing success. But are you getting everything you should in terms of customer lifetime value? Are […]
Everybody loves a bargain – or rather, the feeling and perception that they’re getting a bargain. Smart discounting doesn’t automatically mean “deep” discounting. It takes understanding that shopping behavior often seems “irrational.” Changing the presentation of discount offers in small, but significant, ways — for example, fear of missing out, the “charm” of prices with 9s in them, using “get” vs. “save,” and dollars off discounts vs. percent off discounts — can deliver big sales and e-commerce growth.