Category: CRM Marketing

3 Tips for Getting your Conversions Right

Everyone’s looking for a “good deal”. But how do you measure it? How do you measure a “good deal”? Is it by net sales? Profits? The traffic it brings to your website? One common metric or “KPI” is conversion rate. A conversion rate, by definition, is the percentage of users who take action on your […]


The Word “Free” Is Powerful, But Dangerous

Human psychology is a capricious, fascinating thing. It doesn’t always follow conventional logic, but it does have a logic of its own that can be understood, and exploited. This is especially true in the world of marketing, where understanding the way people think, figuring out why they want things, and encouraging them to engage and purchase products is all contingent on knowing what triggers will cause someone to buy something, and what will cause them to pass on by.