Mark Twain once said, “I didn’t have time to write a short letter, so I wrote a long one instead.” This applies to most marketing strategies, whereas much planning is put into keeping messages clear and concise, tailored to the needs and wants of target audiences. But who is your target audience? Who is your […]
Most of your email subscribers are not opening your newsletters. 30%, 50%, 70%, even as high as 90% of your subscribers are not reading your newsletters. You are not alone. Before we get into the Facebook marketing and cross channel solution. Let’s understand why email open rates are declining. This happens for a variety of reasons: […]
For many businesses and marketing professionals, the primary focus of their efforts is to generate leads and then turn those potential customers into conversions. But what happens after a customer or client has made a purchase? It’s just as important to turn that conversion into a lifetime customer, right? But a surprising number of online […]
Few words are more powerful in the English language than ‘Free’. In Conversion based marketing, it’s the foundation of most efforts. After all, offering something for free is a great way to make sure that clients or customers pay attention to your business and what you offer them. In fact, it’s so effective that people […]
The customer journey. It’s something that not enough companies really pay attention to, and that becomes apparent when you start thinking about just how many positive and how many negative overall experiences you yourself have had with other businesses over the last few years. Sure, it’s likely that you can name a few positives from […]
Email marketing best practices are what worked in the past, when email was confined to a PC and work hours. Sophisticated email filtering and mobile devices are changing the rules.
Your company relies on a lot of different things to succeed, and one that you can’t overlook is your marketing efforts. Today, the use of email marketing personalization software can help businesses develop the best strategies and reach the best possible results with their marketing – but understanding why and how to get the most […]
When it comes to attracting customers or clients and then keeping them for years, there are a lot of different tricks that can be used in a marketing push. One of the big ones over the last decade or two has been the utilization of a ‘free’ marketing push. What are we talking about here? […]
Your email marketing campaign is incredibly important to your business. Email remains one of the single most effective types of digital marketing, and today the majority of businesses still report that their email campaigns are vital for their overall marketing success. But are you getting everything you should in terms of customer lifetime value? Are […]
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