Email marketing best practices are what worked in the past, when email was confined to a PC and work hours. Sophisticated email filtering and mobile devices are changing the rules.
Category: Customer Churn
Some things never change. Unfortunately one of them is bad customer service. Despite the tools available for delivering excellent and personalized service, we still have the same unsatisfactory experiences with customer service. Here are some familiar customer frustrations, along with the simple steps that can be taken to remedy them.
So you have built the best eCommerce site experience you could think of. You may have captured a unique eCommerce niche, developed an attractive brand, fine-tuned your copy, and polished the site design. You’ve implemented some A/B testing and noticed an improvement in conversion. But why is cart abandonment rate so high and conversion so low? And more importantly, what you can do about it?